Juul of denial: castigated vaping brand aims to defy ruin with age assurance tech
Juul is re-entering the U.S. market with its JUUL2 platform featuring biometric age verification to target adult smokers.Summary
Juul, a vaping brand previously penalized for marketing practices that fueled youth use, is attempting a comeback in the U.S. market with fresh investment. The company is focusing on its original goal: assisting adult smokers in quitting combustible cigarettes. Their reentry vehicle is the JUUL2 platform, which incorporates age-verification technology using unique PodID authentication to combat illicit products. Users must verify their age and identity via a companion smartphone app using biometrics like Face ID, and each pod is keyed only to the authorized user. Juul is awaiting U.S. approval for this technology, while competitor IKE Tech has already received an Acceptance Review letter from the FDA for its own tokenized age assurance system.
(Source：Biometric Update)
