[OPINION] Vapewashed: Who’s gaslighting the next generation into smoking?
The article argues that the vaping industry is using deceptive marketing tactics, or “vapewashing,” to addict a new generation to nicotine.Summary
This opinion piece argues that the tobacco industry has rebranded itself through vaping, employing deceptive marketing tactics – termed “vapewashing” – to target a new generation. While cigarette smoking has declined due to public health campaigns, the industry has resurfaced with vapes marketed as symbols of freedom and innovation. The author contends that this is a manipulation, rebranding addiction as identity and exploiting youth through flavored products and influencer marketing. The Philippines’ weak vape law, transferring regulatory authority to the Department of Trade and Industry, is criticized for prioritizing industry growth over public health. Despite claims of “harm reduction,” vaping is rising fastest among non-smoking adolescents, with concerning health consequences. The author calls for stricter enforcement of existing laws, closing loopholes in online sales and flavor regulation, and severing government ties with the tobacco industry, emphasizing the need for counter-marketing campaigns and youth-led movements to expose vapewashing and protect future generations.
(Source：Rappler)
