2FIRSTS | JT Launches Limited-Edition Ploom AURA “Fuchsia Flare” in Advance Sales Starting March 10
2Firsts
Japan Tobacco Inc. (JT) launched the limited-edition “Fuchsia Flare” color for its Ploom AURA heated tobacco device on March 10.Summary
Japan Tobacco Inc. (JT) began advance sales on March 10 for the fifth limited-edition color of its heated tobacco device, “Ploom AURA,” named “Fuchsia Flare.” The device is priced at JPY 2,980 and is available through CLUB JT online and Ploom Shops. Sales will expand to convenience stores and tobacco retailers on March 17. JT also released accessories, including front panels and a back cover, and is offering a “Ploom Free Trial” program for first-time buyers, reducing the starter kit price to JPY 980. The “Fuchsia Flare” design aims to add vibrancy to the user’s experience, utilizing JT’s “SMART HEATFLOW” and “HEAT SELECT SYSTEM” technologies.
(Source：2Firsts)
