2FIRSTS | JTI Korea Rebrands Ploom Sticks to “EVO,” Launches 8 Variants
JTI Korea is rebranding its Ploom heated tobacco device's sticks from “Mevius for Ploom” to “EVO,” launching eight new variants.Summary
JTI Korea announced the rebranding of its dedicated stick line for the Ploom heated tobacco device, changing the name from “Mevius for Ploom” to “EVO.” The company positions EVO as a premium stick range specifically engineered for the Ploom device, aiming to enhance quality, taste, and user experience while maintaining a tobacco-forward profile. EVO sticks feature a “Clean Seal” to prevent tobacco residue from falling into the device and utilize JTI’s “ActiveBlend” technology combined with Ploom’s “HeatFlow” technology for improved flavor delivery. The initial lineup consists of eight variants – EVO Amber, Arctic, Green Option, Jade, Magenta, Purple Option, Pink Option, and Beige Option – based on the existing Mevius for Ploom range.
(Source：2Firsts)
