2FIRSTS | Altria Announces Nationwide Retail Expansion of on! PLUS Nicotine Pouches
2Firsts
Altria is expanding the retail availability of its on! PLUS nicotine pouches nationwide, beginning March 23, 2026.Summary
Altria Group, Inc. has announced a nationwide retail expansion of its on! PLUS nicotine pouches, manufactured by Helix Innovations LLC. Previously available online and in select retailers in North Carolina, Florida, and Texas, wholesale deliveries began on March 16, 2026, with a nationwide rollout expected to start March 23, 2026. The product comes in three flavors – Mint, Tobacco, and Wintergreen – and two nicotine strengths (6mg and 9mg), with six FDA-authorized products. Nick MacPhee, Managing Director of Helix, stated this expansion is a key milestone for Helix and supports Altria’s vision of moving beyond smoking. The pouches feature NICOSLIK technology and a built-in compartment for responsible disposal.
(Source：2Firsts)
