California Combats High Nicotine Vape Addiction Among Young Adults with New Statewide Campaign
California launched “Not Your Lab Rat,” a campaign to educate young adults about the dangers of nicotine and encourage quitting.Summary
The California Department of Public Health has launched “Not Your Lab Rat,” a statewide campaign targeting young adults aged 18-24 to address the rising rates of nicotine addiction, particularly through vaping and nicotine pouches. The campaign aims to educate this high-risk population about the detrimental effects of nicotine on mental and physical health, countering industry claims that these products alleviate stress and anxiety. Nicotine is highlighted as a highly addictive substance that can worsen depression and anxiety. The campaign is funded by a $462 million settlement with Juul Labs, stemming from lawsuits alleging deceptive marketing practices targeting youth. “Not Your Lab Rat” will utilize various platforms, including TV, streaming services, social media, and college campuses, and offers resources like the Kick It California app and the 988 Suicide and Crisis Lifeline to support quitting and mental health.
(Source：SCVNews.com)
