FDA calls for vape promo ban
The FDA is advocating for a total ban on vape and tobacco advertisements across digital platforms to tighten regulations.Summary
FDA Director Ana Trinidad F. Rivera has called for a total ban on the advertising and promotion of vape and heated tobacco products (HTPs) on digital platforms. During a Senate Committee on Health and Demography hearing, Rivera highlighted how these promotions have expanded from social media to messaging applications, making it easier for consumers to access non-essential products.
Rivera argued that vapes are non-essential and that smoking cessation should be guided by established clinical practice guidelines rather than industry marketing. Senator Ana Theresia N. Hontiveros-Baraquel supported the call for stricter regulation, noting that current online safeguards are inadequate and contain significant loopholes.
This move follows a March push by the Department of Health for a total ban on vape products, citing regulatory failures that allow minors to purchase nicotine products.
(Source：BusinessWorld - BusinessWorld Online)
