2FIRSTS | Supreme Vape Revenue Rises 15% Despite UK Disposable Vape Ban
Supreme's vaping revenue grew 15% to £148.1 million despite the UK's disposable vape ban.Summary
Supreme, a Manchester-based consumer goods group, reported record group revenue of £270.2 million for the year ending March 31, 2026. Despite the UK disposable vape ban taking effect in June 2025, the company's vaping revenue rose 15% to £148.1 million, as the firm successfully helped retailers transition from disposable products to pod systems.
While pre-tax profits fell 14% due to investments and acquisitions like Typhoo and SlimFast, the company is actively diversifying to mitigate regulatory risks. Supreme is expanding its drinks and wellness portfolio, which grew 60% to £69.3 million. Looking ahead, the company is preparing for the upcoming Vaping Products Duty (VPD) in October, which is expected to increase compliance requirements and potentially favor established distributors over smaller competitors.
(Source：2Firsts)
