Cancer society applauds certification of class-action against e-cigarette maker Juul
The Canadian Cancer Society supports the B.C. Supreme Court’s certification of a national class-action lawsuit against Juul, citing misleading marketing and youth nicotine addiction.Summary
The Canadian Cancer Society welcomed the B.C. Supreme Court’s decision to certify a national class‑action lawsuit against Juul Labs Canada, Juul Labs Inc. and Altria Group Inc. The suit, filed in 2019, accuses the companies of falsely marketing their e‑cigarettes as a safe alternative to smoking and of conspiring to addict young people to nicotine. The court’s certification clears a major legal hurdle, allowing the case to proceed on its merits. The society highlighted that the lawsuit is a crucial step toward holding vaping companies accountable and called for stronger federal and provincial regulations, including higher taxes, stricter marketing limits, flavor bans and raising the legal age to 21. It also noted that other tobacco and vaping companies could face similar legal actions and that Canada’s youth vaping rates remain a serious public‑health concern.
(Source：SooToday)
