2FIRSTS | FTC Scrutinizes Fifty Bar’s “Made in America” Claims as Vape Marketing Faces New Compliance Risk
FTC warns Lucky Bar Holdings over unqualified "Made in the USA" claims for Fifty Bar e‑cigarettes, highlighting multi‑agency compliance risks.Summary
The FTC sent a warning letter to Lucky Bar Holdings LLC on July 6, 2026 over claims that Fifty Bar e‑cigarettes were "Made in the USA" or "Built in America." The agency said the company likely imports the products in whole or in significant part while making unqualified U.S.‑origin statements on its website, social media, and product labels. The letter is not a formal finding of violation, but it urges Lucky Bar to substantiate that all or virtually all ingredients and final assembly occur in the United States, otherwise the claims could breach the FTC Act, the Made‑in‑USA Labeling Rule, and Section 45a, potentially leading to civil penalties up to $53,088 per violation. The case illustrates that vape compliance now spans FDA product‑authorization, FTC advertising rules, and origin‑labeling claims.
(Source：2Firsts)
