Public backs vape display ban and plain packaging rules
Summary
Public support for restricting vape marketing is strong, with 65% of Britons agreeing that vapes should not be visible in shop windows and 54% favouring plain white packaging, including significant proportions of current vapers. While most adults believe colourful flavour names appeal to under‑18s, there is notable opposition to limiting flavour descriptions to a single recognisable term, especially among vapers (39% oppose). The vaping industry argues that better enforcement of existing age‑of‑sale rules would protect youth without undermining vaping’s role as a smoking‑cessation aid, whereas public health groups advocate standardised packaging and display bans to reduce youth appeal while preserving access for adult smokers seeking to quit.
(Source:The Grocer)