Dentsu wins SA's tobacco cessation and vaping control account - AdNews
Dentsu has been appointed as the media partner for Preventive Health SA's tobacco and vaping control account.Summary
Dentsu has secured the media partnership for Preventive Health SA's Tobacco Cessation and Vaping Control account, succeeding Wavemaker after a competitive procurement process. The contract, which runs through FY26/27, aims to target smokers and vapers during critical moments to encourage long-term behavior change and provide quitting pathways.
The campaign will be led by Hannah Fisher and Mark Dunn, leveraging their extensive experience in government campaigns. Dentsu's appointment is supported by their long-standing presence on the South Australian Government Master Media Panel. The initiative focuses on combining evidence-based behavioral insights with innovative media strategies to support healthier communities across South Australia.
(Source：Adnews)
