'Enough is Enough' as UKVIA launches ten-point Fair Deal for Vaping

The UK Vaping Industry Association (UKVIA) has launched the 'Enough is Enough' campaign, centered on a ten-point 'Fair Deal for Vaping' urging the government to adopt proportionate, evidence-led regulation. With 5.5 million adult vapers in Great Britain, including 3.3 million former smokers, the NHS confirms vaping is less harmful than smoking and a highly effective quit tool. However, 52% of smokers wrongly believe vaping is as or more harmful. The campaign warns that cumulative policies — including the Tobacco & Vapes Act, plain packaging proposals, flavour restrictions, display bans, a 2027 advertising ban, a new vape duty (22p/ml, raising prices up to 264%), and potential planning and business rate burdens — risk undermining public health goals. The Fair Deal calls for: a public information campaign on relative risk; not hiding regulated vapes; accelerated retail licensing; meaningful sanctions for rogue traders; recognition of responsible vape shops as community assets; permission for responsible adult communication; removal of child-appealing branding only; protection of adult flavour choices; strengthened 'Swap to Stop' initiatives; and a review of the vape duty's impact on affordability and the illicit market. UKVIA Director General John Dunne emphasized support for tough action against youth access and illicit sales but warned regulation must not become disproportionate. The campaign urges vapers, former smokers, and their families to contact MPs.

(Source：conveniencestore.co.uk)