UKVIA Launches Campaign to Preserve Vaping - Tobacco Reporter
UKVIA launches 'Enough is Enough' campaign for proportionate vaping regulation, opposing strict measures that could increase prices and fuel illicit trade.Summary
The UK Vaping Industry Association (UKVIA) has launched a campaign titled "Enough is Enough" alongside a 10-point "Fair Deal for Vaping" plan. The campaign calls for a more proportionate regulatory approach to vaping. It urges the UK government to focus on cracking down on youth access and illicit traders while preserving vaping as a harm reduction tool for adult smokers. UKVIA is specifically challenging upcoming measures like plain packaging, flavor restrictions, advertising bans, and a new vaping duty set to take effect on October 1, which it argues will significantly raise prices. The campaign advocates for solutions such as accelerated retail licensing, tougher penalties for rogue traders, continued access to adult-oriented flavors, factual consumer communication, and a review of the new duty. UKVIA is encouraging adult vapers and former smokers to contact their MPs to share their experiences, warning that overly restrictive policies could discourage smokers from switching to vaping and inadvertently grow the illicit market.
(Source：Tobacco Reporter)
