Supreme CEO ‘confident’ in face of vaping duty’s margins blow

The Grocer
Supreme's CEO expresses confidence in handling the new vaping duty despite margin pressures.

Summary

Supreme's CEO, Sandy Chadha, remains confident about the company's ability to handle the new UK vaping duty of 22p per millilitre, despite expected impacts on profit margins. The company's 88Vape brand, known for value, is expected to remain popular. Supreme grew 17% last year through acquisitions like Typhoo and Slimfast, with its vaping division growing 15% despite disposable vape bans. Revenue is projected to reach £302m in 2027, up 11.8%, but EBITDA margins are set to decline from 15% to 13.1%. Chadha highlighted Supreme's preparedness and focus on organic growth post-acquisitions.

(Source:The Grocer)

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