Vape device giant Juul wages comeback with new plan to keep products away from teens: 'Everybody … thought Juul was dead and evil'
Juul is attempting a comeback with a new device, Juul2, featuring biometric security to prevent youth access.Summary
Juul Labs is attempting a comeback following significant legal troubles and a massive drop in valuation, with early investors pouring capital back into the company. Their new strategy centers on the Juul2 device, which incorporates biometric security—facial recognition or fingerprint authentication via a smartphone app—to ensure only adult users can access the product. According to investor James Sagan, this technology aims to simultaneously keep vapes away from minors and appeal to adult smokers. The company is awaiting Food and Drug Administration (FDA) clearance for the device in the U.S., though versions without the age-verification tech are already sold in the UK. Critics note that while preventing youth access is positive, adding complex technology like cameras or fingerprint sensors to vaping devices could exacerbate the growing e-waste problem.
(Source：The Cool Down)
