Nicotine pouches offer huge promise—so long as the U.S. doesn’t repeat its mistake with vaping | Fortune
Nicotine pouches offer a potential solution to reduce smoking rates, but the US must avoid repeating past regulatory failures with vaping.Summary
The article discusses the potential of nicotine pouches as a less harmful alternative to cigarettes, drawing lessons from the failures of the vaping industry. While vaping initially aimed to help adult smokers, regulatory loopholes and counterfeit products led to a new youth epidemic. The author, CEO of Sesh+, highlights the success of Swedish-style nicotine pouches in reducing smoking rates and emphasizes the importance of transparent ingredients and strict quality control. He advocates for collaboration between industry and government to prevent youth access and combat counterfeit products, suggesting measures like age verification and product-verification technology. The key is to help adult smokers switch without creating a new generation of nicotine users, a goal achievable through responsible regulation and industry practices.
(Source：Fortune)
