Youth storytellers confront tobacco risks in ‘TobaccOff Now!’ festival
Filipino youth filmmakers are using storytelling to raise awareness about the dangers of tobacco and vaping through the ‘TobaccOff Now!’ festival.Summary
The ‘TobaccOff Now!’ Film Festival showcased short films created by young Filipino filmmakers addressing the risks of tobacco and vaping. The festival, a youth-led advocacy initiative, highlighted the influence of nicotine products on youth identity and peer pressure. Organized by Amber Studios in partnership with several organizations including the MMDA and the Metro Manila Film Festival, the event included filmmaking workshops led by experienced professionals. Participants focused on revealing the tactics used by the tobacco industry to target young people, avoiding blame and instead focusing on systemic issues. The festival’s success led to plans for expansion in 2026, including screenings in more locations and collaboration with the Department of Education to utilize the films in schools, aiming to reach both youth and decision-makers.
(Source：The Manila Times)
