JAY GOLDBERG: It’s time for a policy rethink after study shows flavour bans increase smoking rates

Toronto Sun
A new study reveals that banning flavored vapes leads to a nearly 10% increase in cigarette sales, hindering efforts to help people quit smoking.

Summary

A recent academic study demonstrates that provincial bans on flavored vapes are counterproductive, leading former vape users to return to smoking cigarettes. The research indicates a nearly 10% increase in cigarette sales following the implementation of these bans. The author, Jay Goldberg, argues that while intentions may be good, these policies trigger offsetting behaviors that undermine their goals. Vapes are 95% less harmful than cigarettes, and flavored vaping products significantly increase smoking cessation success rates (by 230%). Furthermore, youth vaping is declining, and existing regulations are effectively enforced at points of sale like convenience stores and gas stations. Goldberg advocates for embracing harm reduction strategies, including allowing flavored vapes and nicotine pouches, to help Canadians quit smoking and reduce overall smoking rates, which remain above 10% nationally.

(Source:Toronto Sun)

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