FDA's e-cigarette authorization: Fruity vapes not significantly better than tobacco ones

Audacy
A new FDA memo reveals that fruit-flavored e-cigarettes authorized by the agency are not significantly more effective at helping adult smokers quit than tobacco-flavored versions.

Summary

The Food and Drug Administration recently authorized fruit-flavored e-cigarettes, endorsing them as a less-harmful alternative to traditional cigarettes. However, a new six-page memo released this week reveals that the agency's decision was based on data showing no statistically significant difference in quit rates between adults using mango and blueberry flavors and those using tobacco-flavored e-cigarettes. The memo indicates that the agency sidestepped previous concerns about the risks of sweet flavors to children, arguing that the specific products did not need to demonstrate added adult benefit because they required an age-verifying app for use. This decision contradicts recent FDA guidelines that advise a high evidentiary burden for fruit and dessert flavors due to their appeal to minors. The authorization process was notably brief and delayed, lacking the detailed scientific data typically required, and was finalized during the tenure of former FDA Commissioner Marty Makary, who resigned amid criticism from industry stakeholders.

(Source:Audacy)

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