France Vape Market 2026: Use Reaches 7.9% Amid Tax, Regulatory and Scientific Debate
France's adult vaping prevalence reached 7.9% in 2024, but the industry faces intensifying tax, regulatory, and scientific scrutiny.Summary
France remains one of Europe's active vape markets in 2026, with adult vaping prevalence rising to 7.9%, according to Santé publique France data. Daily vaping also increased to 6.1%, showing a continued upward trend since 2016. However, this growth has coincided with a critical policy period marked by debates over e-liquid taxation, public-space restrictions, advertising compliance, and health risks. The French government is considering an e-liquid tax expected to take effect on October 1, 2026, which could raise consumer costs and pressure industry margins. Public opinion polls indicate strong support for banning vaping in non-smoking areas. Additionally, regulatory scrutiny has intensified following a €500,000 fine for Philip Morris France for illegal advertising. Scientific views remain divided; while the French-speaking Society for Smoking Cessation (SFT) supports vaping as a cessation tool, the health agency Anses has identified potential health risks, including cardiovascular and respiratory effects. The industry also faces structural challenges from competition with puffs and illicit products. As autumn 2026 approaches, the French vape market will need to demonstrate its role in harm reduction and strengthen compliance to navigate these pressures.
(Source：2Firsts)
