Juul Aims for Comeback with Adult-Focused Vape Device - Tobacco Reporter
Tobacco Reporter
Juul Labs is attempting a comeback with the Juul2 device, featuring biometric safeguards aimed at adult smokers.Summary
After facing significant controversy and a large settlement, Juul Labs is attempting a revival, supported by early investors like James Sagan of Architect Capital, refocusing on its original goal of helping adult smokers switch from cigarettes. The core of this comeback is the new Juul2 vaping device, which incorporates biometric safeguards like Face ID verification via a smartphone app and chip-enabled pods to restrict access exclusively to authorized adult users. Founders James Monsees and Adam Bowen are leading this renewed effort toward harm reduction while strictly preventing underage use. The Juul2 is currently available in the UK without the biometric features and is awaiting U.S. regulatory approval.
(Source：Tobacco Reporter)
