2FIRSTS | Juul Labs UK launches JUUL2 Peach flavour aimed at adult smokers
Juul Labs UK launched a new Peach flavour for its JUUL2 system, targeting adult smokers seeking alternatives to cigarettes.Summary
Juul Labs UK announced the launch of a new JUUL2 Peach flavour on January 1, 2026, as an addition to its product line aimed at adult smokers. The flavour will be available across the UK through major retailers, wholesalers, and convenience stores, offering a crisp and delicately sweet experience. The company intends this to provide adult smokers with alternatives to traditional cigarettes, aligning with the UK Government’s recognition of vaping’s role in helping smokers transition. Pricing includes £9.99 for a Starter Kit, £6.99 for a Device Kit, £6.99 for a 2-pack refill, and £13.99 for a 4-pack refill. Melissa Wisdom of Juul Labs stated the launch continues the company’s expansion following previous flavour releases in October 2025, reinforcing their commitment to providing flavour options for adult smokers.
(Source：2Firsts)
