2FIRSTS | UK government letter agrees nicotine pouches are lower risk than smoking and a harm reduction tool
Summary
The UK government, in correspondence with 20isPlenty campaigners, has agreed that nicotine pouches likely pose lower health risks than smoking and function as a harm reduction tool. Officials emphasized the need for regulation that doesn’t drive adults back to cigarettes. While stopping short of agreeing to a 20mg strength cap, the government highlighted a report indicating pouches may reduce risks to smokers and committed to evidence-based policies. Consultations are planned regarding flavors, ingredients, packaging, and display, alongside further research. Concerns were raised about high nicotine content, fast absorption, and potential for youth addiction, leading to plans to make under-18 sales illegal through the Tobacco and Vapes Bill. The government also referenced a future “smoke-free generation” ban on tobacco sales for those born after January 1, 2009.
(Source:2Firsts)