Why there are two proposed class-action lawsuits against vaping company Juul in B.C.
Two class-action lawsuits against Juul Labs Inc. have been filed in British Columbia, alleging deceptive marketing practices and harm to youth.Summary
British Columbia is pursuing legal action against vaping company Juul Labs Inc. through two proposed class-action lawsuits. The B.C. government filed a lawsuit under a new provincial law to recover healthcare costs related to vaping harms, alleging Juul engaged in deceptive marketing targeting youth and created highly addictive products. Simultaneously, a separate class-action lawsuit filed in 2019 by two B.C. men claims they suffered adverse health conditions from using Juul e-cigarettes. The government's lawsuit seeks to hold Juul accountable for public harms and recover public health costs, while the private lawsuit seeks damages for injuries suffered by Canadian users. B.C. has previously secured a significant settlement from tobacco companies and is also involved in opioid-related class actions. Juul maintains its products are intended as a safer alternative for adult smokers and has settled similar lawsuits in the U.S., while Altria, a major stakeholder in Juul, asserts it does not intend to addict young people.
(Source：The Province)
