Why there are two proposed class-action lawsuits against vaping company Juul in B.C.
Two class-action lawsuits against Juul Labs Inc. are underway in British Columbia, one filed by the government and another by private citizens, alleging deceptive marketing practices and health harms.Summary
British Columbia is pursuing two class-action lawsuits against vaping company Juul Labs Inc. The B.C. government’s lawsuit, filed under a new provincial law, aims to recover public health costs related to vaping harms and alleges deceptive marketing practices targeting youth. The government claims Juul intentionally created addictive products and targeted young people to maximize profits. A separate lawsuit, filed in 2019 by two B.C. men, seeks damages for health conditions allegedly caused by Juul e-cigarettes, claiming they were falsely marketed as a safe alternative to smoking. B.C. previously secured a significant settlement from tobacco companies and is also involved in opioid-related class actions. Juul maintains its products are intended as a safer alternative for adult smokers and has settled similar lawsuits in the U.S., while Altria, a major stakeholder in Juul, denies any intent to addict young people. Both cases await certification from the B.C. Supreme Court.
(Source：The Province)
