Why there are two proposed class-action lawsuits against vaping company Juul in B.C.
Two class-action lawsuits against Juul Labs Inc. are underway in British Columbia, alleging deceptive marketing practices and harm to youth.Summary
British Columbia is pursuing two class-action lawsuits against vaping company Juul Labs Inc. The first, filed by the B.C. government, alleges deceptive marketing practices aimed at youth and seeks to recover public health costs under the Vaping Product Damages and Health Care Costs Recovery Act. The lawsuit claims Juul intentionally targeted young people with addictive nicotine products and youth-friendly flavors. The second lawsuit, filed in 2019 by two B.C. men, claims they suffered adverse health conditions from using Juul e-cigarettes and alleges the devices were falsely marketed as a safe alternative to smoking. Juul maintains its goal is to help smokers transition to less harmful products and has settled similar lawsuits in the U.S., including a $462 million settlement with six states and the District of Columbia. The original B.C. lawsuit is awaiting a certification decision from the B.C. Supreme Court, while the government's lawsuit is proceeding under new legislation.
(Source：Vancouver Sun)
