2FIRSTS | KT&G Aims to Accelerate Launch of New Heated Tobacco Innovation Platform
2Firsts
KT&G plans to focus on profitable growth, innovate next-generation products, and increase shareholder returns despite challenging economic conditions.Summary
At its annual shareholders meeting, KT&G CEO Bang Kyung-man announced the company’s strategy to navigate a challenging business environment marked by protectionism and exchange rate fluctuations. KT&G will prioritize qualitative growth and profitability in its overseas cigarette business through refined pricing strategies and localized production. The company also intends to accelerate the development and launch of a new R&D-based innovation platform for next-generation products, aiming to gain a competitive edge in the non-combustible category. Furthermore, KT&G committed to strengthening shareholder returns through increased dividends and share buybacks, positioning itself as a leading value-up company.
(Source：2Firsts)
