Revolutionary new nicotine pouch technology Seratek(R) now plans to begin the regulatory process to enter the US market following European launch – as nicotine pouch use booms
Emplicure plans to seek US regulatory approval for Seratek®, a nicotine pouch technology offering faster nicotine delivery at lower strengths, amid booming US demand.Summary
Swedish company Emplicure is preparing to submit a Premarket Tobacco (PMT) application to the FDA for Seratek®, its patented nicotine pouch technology. This move comes as nicotine pouch use surges in the US, with online discussions increasing by 745% in two years. Seratek® is designed to deliver nicotine more quickly, even at lower strengths, and has shown promising results in pharmacokinetic studies and consumer taste tests. The company highlights the potential of nicotine pouches as a public health breakthrough in reducing cigarette smoking, citing Sweden’s success in achieving near smokefree status through oral nicotine use. The global nicotine pouch market is projected to exceed USD 100 billion by 2035, with the US and Nordic countries driving much of this growth. Emplicure CEO Mattias Josander believes Seratek® can accelerate the transition to a smokeless world by providing a more satisfying alternative to cigarettes.
(Source：GlobeNewswire)
