2FIRSTS | Turkey Plans to Ban E-Cigarette Advertising Under Revised Commercial Advertising Rules
Turkey is proposing a ban on e-cigarette and gambling advertising as part of revised commercial advertising regulations.Summary
Turkey is advancing amendments to its Regulation on Commercial Advertising and Unfair Commercial Practices, with a focus on stricter controls for e-cigarette and gambling advertisements. The draft regulation, presented to industry representatives for consultation, proposes a complete ban on advertising for these products, differentiating them from previous regulations covering tobacco. The amendments also address influencer marketing, AI-generated ads, targeted advertising, and practices like “loot boxes” in digital games, aiming to protect young consumers. The draft includes provisions for discounted sales, environmental claims, and the publication of consumer complaints. Finalization is expected after a comprehensive assessment of industry feedback.
(Source：2Firsts)
