Is the wayward apostrophe in WALE’S LARGEST VAPE SHOP a sign of the times?
The Guardian
A commuter's annoyance with a billboard displaying the grammatically incorrect “WALE’S LARGEST VAPE SHOP” sparks a reflection on declining standards of apostrophe usage.Summary
The author recounts their repeated encounters with a billboard advertising “WALE’S LARGEST VAPE SHOP” while driving to Cardiff. Initially dismissing it as a fleeting glimpse, they became increasingly fixated on the incorrect possessive apostrophe, eventually parking and photographing the sign to confirm their observation. They also noted another error, “CHEAPEST PRICE’S”. The author acknowledges not being a grammar purist but finds the error particularly egregious. They speculate the mistake might be intentional to attract attention, admitting it has succeeded in doing so, and humorously wishes they were a vaper to offer feedback.
(Source：The Guardian)
