Report shows shoppers chose healthier products in 2025 as vapes dropped off
A 2025 report reveals shoppers are opting for healthier choices like fresh fruit while vaping and tobacco sales decline.Summary
A recent report by NIQ and The Grocer analyzing 2025 shopper habits indicates a shift towards healthier products. Fresh fruit sales surged, while vaping and tobacco experienced significant declines, particularly with brands like Elf Bar, Lost Mary, and SKE Crystal, a trend reinforced by the disposable vape ban. Conversely, the meat-free category saw losses as consumers favored traditional proteins. Alcohol sales also decreased, potentially due to both health consciousness and inflation. Despite rising cocoa costs leading to higher chocolate prices, overall confectionery value sales increased, though volume sales decreased. Sports and energy drinks remained strong, but Prime saw a sales drop after initial hype. Shoppers also showed a preference for sourdough and specialty breads. Experts note a "reset" in shopper behavior, prioritizing wellbeing and value, and suggest retailers and brands must adapt to these changing priorities to maintain loyalty and growth.
(Source：conveniencestore.co.uk)
