UK shoppers shift to healthier habits in 2025 as fresh fruit surges and vices like vaping and tobacco collapse, reveals NIQ/The Grocer Top Products Survey 2025 report
A 2025 report reveals UK shoppers are prioritizing health, increasing fresh fruit purchases while significantly reducing vaping, tobacco, and alcohol consumption.Summary
The NIQ/The Grocer Top Products Survey 2025 indicates a significant shift towards healthier habits among UK shoppers. Fresh fruit experienced the fastest growth, driven by increased demand for strawberries, blueberries, and grapes, alongside a broader focus on wellbeing. Conversely, vaping and tobacco saw substantial declines, with brands like Elf Bar, Lost Mary, and SKE Crystal experiencing significant losses, further accelerated by the ban on disposable vapes. Alcohol consumption also decreased, potentially influenced by both inflation and health consciousness. Meat-free alternatives declined as consumers returned to traditional proteins like poultry, cheese, and eggs. While inflation impacted many categories, boosting value sales despite volume declines, the increase in fruit sales was supported by a genuine rise in volume. The report highlights a 'reset' in shopper behavior, with consumers prioritizing health, value, and responding to tightening regulations on vices.
(Source：NIQ)
