Vape sellers targeting the young with devices that can play music, games

The Straits Times
Vape sellers are increasingly using devices resembling everyday items and incorporating gaming/music features to appeal to young people, despite ongoing crackdowns.

Summary

Vape sellers are employing increasingly sophisticated tactics to target young people, moving beyond traditional devices to offer products with Bluetooth connectivity, digital screens, and even gaming capabilities. These new vapes are designed to resemble everyday objects like phones, highlighters, or building blocks, making them harder to detect. Manufacturers in Shenzhen, China, are adapting to market demand by creating devices that mimic popular items like Game Boys and provide access to social media platforms. Despite stricter penalties in Singapore – including increased fines and rehabilitation for offenders – online sales continue, with sellers offering discounts and free delivery. Experts warn that these devices combine the addictive elements of nicotine, gaming, and appealing flavors, creating a "behavioral trap" for young users. Authorities are actively working to block online listings and websites, but the global nature of online sales and varying international regulations pose significant challenges.

(Source:The Straits Times)

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